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drinktec 2017 - Trends in Marketing and Promotion

The world’s leading trade fair for the beverage and liquid food industry offers you 150.000 square metres with everything you could wish for on the topic. One of the focus topics is "Promotion and Marketing” which is essential because the eyes are the gateway to the palette. And therefore it´s important for the product to get to our attention through packaging and advertising. Outer appearance is indeed important.

Keywords: trade fair, trends, brand, trade fair munich, drinktec, drinktec TV, digitization, packaging, drinktec 2017, liquid food, Promotion, marketing, beverage industry, beverage production, ingredients, ardagh group, reveal impact, beverage marketing, diversiation, point of sale, PoS, Katz GmbH, beer mats, beer mat, marketing tools, Digitisation, SAHM, glass decorator, augmented reality, AR, beverage trends, marketing trends

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World's Leading Trade Fair for the Beverage and Liquid Food Industry