ISPO Munich 2020 - The Ski Industry on the Upswing
The European ski industry is still on the upswing. Sales of ski equipment are booming. 2019 saw almost 20 percent more ski sales than 2016. The number one topic at the ISPO on Snow Preview is the challenges facing ski manufacturers in the future. Sustainability has been established as a general trend topic. Nordica wants to make ski production CO2 -free, and we are already very close and hopefully will achieve this in four to five years, through district heating and solar panels. This means the materials are recyclable and can be put back into circulation. The customer has a higher demand for sustainability. Climate change has enhanced people’s awareness, the demand is there and we must live up to it. Whether at Marker, Völkl or Dalbello, we make sure that our production is environmentally conscious, that we save water, for example, or that we think about logistics and operating in a manner that is environmentally friendly. Next season, the Association of the European Sporting Goods Industry expects an increase in ski rental. The trend is more and more towards rental. People buy less skis, but rent them more when they go on a skiing holiday. As a manufacturer you have to make sure that you cover all areas well. Whether freerider, all-rounder or touring ski - many customers feel overwhelmed by the choice. Nowadays, the end consumer language is the more important than ever, the clear definition of the target group and how to reach it. In addition, how does this group of buyers behave and where do they buy? The answers to these questions can be found at ISPO Munich 2020, where dealers and manufacturers can network and exchange information.