drinktec 2017 - Visitor and Exhibitor Record
Dr. Pfeiffer, Deputy CEO, Messe München "drinktec has been convincing with really great records in the year 2017. We knew beforehand that we have more exhibitors than ever before. 300 exhibitors more than four years ago. Altogether a total of over 1700. What is, of course, quite fantastic is that it sets a new visitor record. 10,000 visitors more than four years ago. The highest internationality we have ever had. 50,000 visitors from abroad. And not just from Europe, but from all parts of the world. This has validated drinktec, which is not only the most important innovation platform in the industry, but also the most important investment platform overall. Visitors coming from far away to Munich, who also have very concrete plans what they want to buy."